These ten emojis are the most popular across all the social media platforms we support. We wanted to answer those questions for you, so we studied 19,617,281 of our own HubSpot published posts across all social platforms: LinkedIn, Facebook, Twitter, Google Plus, and Instagram (Instagram was studied for a shorter duration). So which ones increase engagement the most? Which ones incentivize people to click your link? Which ones should you avoid? If emojis can so drastically increase the likelihood of engagement, there’s no reason you shouldn’t be using them.īut with all that said, there are still 2,666 emojis to choose from. Emojis in a tweet can increase engagement by 25.4 percent, and emojis in a Facebook post can increase the number of likes by 57 percent and the number of comments and shares by 33 percent. That same study also found that emojis can help portray your business as friendlier: participants who chatted online with an expert who used emojis rated the expert as both friendlier and more competent, compared to participants who chatted with an expert who did not use emojis.įrom a marketing standpoint, emojis are undeniably useful.
Emojis can be powerful tools that help your messages stick with your audience: a study found that participants who were sent messages with emojis scored higher on memory than those who were sent messages without emojis, indicating that emojis can make your message more memorable.